Firstly make sure that the current Heatsink and Fan are securely attached on the chip and the fan is still good. Is the current HSF the original retail fan ? Is the the proper amount of thermal grease between the chip and heatsink ?
If so you shouldn't be having this problem if it is working properly, is there enough airflow in the box? what is the ambient temp in the room ?
Earlier Tbirds like yours ran notoriously hot.
If you are sure that it is all working properly and the current heatsink-fan does not do the job. I suggest you take a look at this one
Hereand make sure you get some good thermal grease like Arctic Silver